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2010 Safeway “Take Care of Your Home Crew” Sweepstakes

Presented by Safeway Inc. & ST Motorsports, Inc.


1. How to Enter: NO PURCHASE NECESSARY TO ENTER OR CLAIM A PRIZE.  Participation constitutes your full and unconditional agreement to and acceptance of these Official Rules. You may enter this Sweepstakes by text message or mail-in.

a)    Text Message Entries:  During the Sweepstakes Period, use a two-way text messaging capable device and send a text message with the word “racing” to the short code 20123(a "Text Message").  Each Text Message received constitutes one (1) entry.  Once you have sent a text message as specified above, you will receive a text message response from short code 20123, confirming your entry.  Confirmation is required to be considered entered into this Sweepstakes (“Text Entry”).  Standard message and data rates may apply. Text entry may be limited and may not be available through all wireless carriers. For text messaging, a service contract with a wireless Internet or airtime provider may be required. Check with your service provider for availability and coverage. Cellular telephone service and/or text messaging services may require separately purchased contracts with a cellular telephone service provider or text-messaging provider with coverage in your service area. Cellular Telephone Company and/or wireless Internet Company determined text-messaging fees may apply for all text messaging to Sponsor or its designee and for receipt of text messages from Sponsor or its designee.  In this Sweepstakes, you will be sending and receiving messages and you may be charged in accordance with your mobile services contract.  .

b)   3” x 5” Mail-in Entries:  You may enter by submitting a plain 3” x 5” card, legibly hand printed in ink: your name, complete mailing address, including zip code, daytime and evening phone numbers, cellular phone number (if any) and date of birth. You must mail the card in a properly addressed #10 envelope with sufficient postage affixed to:  2010 Safeway “Take Care of Your Home Crew” Sweepstakes, 286 Browns Hill Road, Locust, NC 28097.

All mail-in entries must be postmarked by November 14, 2010 and received by November 20, 2010.  Mail-in envelopes larger than a #10 envelope will be automatically disqualified.  Daily entries are determined by entrant’s postmark date.  No mechanically reproduced, forged or altered entries will be permitted.   There will be no verification of receipt of entries. All entries submitted become the sole property of the Sweepstakes Entities (as defined in section 3 below) and will not be returned.

LIMIT ONE ENTRY PER PERSON/CELLULAR PHONE NUMBER PER DAY, REGARDLESS OF METHOD OF ENTRY.  Entries will not be carried forward for subsequent days’ drawings, if any.

2.  Sweepstakes Period:  This Sweepstakes begins on or about 12:01 a.m. Eastern Time (“ET”) on October 31,2010 and ends at 11:59 p.m. ET on November  14, 2010 (“Sweepstakes Period”).

3. Eligibility: This Sweepstakes is open and offered only to legal residents of the states of Texas, Arizona or New Mexico who are at least eighteen (18) years old at the time of entry.  This Sweepstakes is void elsewhere and where prohibited by law. This Sweepstakes, and any web site pages and advertisements relating thereto, are intended for viewing only within the continental United States. Employees of Safeway Inc. and ST Motorsports, Inc. (collectively, “Sponsors”), and The Clorox Company, The Kingsford Company, Bush Brothers and Co., McKee Foods, Inc., Lance, Inc., Kimberly-Clark Corporation, Reynolds Consumer Products, Glaxo-Smith Klein, and each of their respective parent companies, subsidiaries, affiliates, advertising, promotion agencies and all of their respective directors, officers, employees, agencies, partners or prize suppliers (collectively, "Sweepstakes Entities"), and their immediate families (defined as spouse, mother, father, in-laws, grandmother, grandfather, brother, sister, children and grandchildren) and members of their households, are ineligible to participate in this Sweepstakes.

4. Drawing and Notification: Sixty (60) potential Prize winners will be selected in random drawings from eligible entries received/postmarked each day as follows:  Four (4) potential winners per day, beginning November 8, 2010 and ending on November 22, 2010 will be selected and notified via text message from number 20123 or via phone (depending on how winner has entered this Sweepstakes) from among all eligible entries received/postmarked each day by ST Motorsports, Inc. ("Sweepstakes Administrator").  Entries postmarked each Monday will be included in the previous Sunday and that Monday’s drawings.  Winners must respond to winning text/phone call to claim their prizes within seven (7) business days of the notification attempt or the potential winner will be disqualified and an alternate winner will be selected.  A one hundred dollar ($100) Safeway Gift Card will be mailed via UPS to the mailing address provided by the winner at time of text/phone call. The Sweepstakes Administrator’s decisions are final and binding in all respects. Odds of being selected as a winner depend on the number of eligible entries received/postmarked each day.  .

5. Prize:   Sixty (60) Prize Winners (4 per day): Each Prize winner will receive a $100 Safeway Gift Card.  Some restrictions and an expiration date may apply.  The use of Safeway Gift Card shall be subject to the terms and conditions of the card.  The total  value of the Prizes is $6,000.


6. Sweepstakes Conditions:  This Sweepstakes is subject to all applicable federal, state and local laws.  By participating, entrants agree to be bound by these Official Rules and the decisions of the Sponsors and Sweepstakes Administrator which are final, and waive any right to claim ambiguity in the Sweepstakes or these Official Rules.  The winner and entrants also agree to release, discharge, indemnify and hold harmless the Sponsors, Sweepstakes Entities, Sweepstakes Administrator, and each of their respective officers, directors, employees, representatives and agents from and against any claims, damages or liability due to any injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of prize or participation in any Sweepstakes-related activity or participation in this Sweepstakes.

7. Limitations of Liability: Sponsors are not responsible for lost, late, damaged, delayed, destroyed, misdirected, incomplete, illegible, postage-due or mutilated entries. Sponsors may prohibit an entrant from participating in the Sweepstakes or winning a prize if, in their sole discretion, they determine that said entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, deception or other unfair playing practices or intending to annoy, abuse, threaten or harass any other entrants or Sponsors’ and Sweepstake Entities’ representatives.  In the event of a dispute as to the identity of an entrant entering via the wireless device method of entry set forth above in section1(a) above, the authorized account holder of the wireless device used to enter will be deemed to be the entrant.  “authorized account holder” of a wireless device is the natural person in whose name the wireless device been issued and to whom services are billed.  The Sponsors reserve the right, at its sole discretion, to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Sweepstakes or violates the Official Rules.  Entrants agree to be bound by these Official Rules and the decisions of the judges which are final.  Sponsors and their affiliates are not responsible for and shall not be liable for: (i) telephone, electronic, hardware, software program, network; (ii) errors in transmission; (iii) any condition caused by events beyond their control that may cause the Sweepstakes to be disrupted or corrupted; (iv) any printing or typographical error in any materials associated with these Official Rules or the Sweepstakes generally.  PLEASE NOTE THAT A HIGH VOLUME OF ENTRIES BY SMS (TEXT MESSAGING), OR TECHNICAL DIFFICULTIES WITH THE SYSTEM, MAY RESULT IN TEMPORARY INABILITY TO ENTER THE SWEEPSTAKES OR A DELAY IN THE PROCESSING OF ENTRIES SUCH THAT YOUR ENTRY IS NOT RECEIVED IN TIME TO PARTICIPATE.  SPONSORS ARE NOT RESPONSIBLE OR LIABLE SHOULD ANY ENTRY NOT BE RECEIVED DUE TO SUCH DELAYS.  Sponsors reserve the right, in their sole discretion, to cancel, modify or suspend the wireless device portion of this Sweepstakes in the event of a virus, bugs, tampering, unauthorized intervention, fraud, technical or system failure or disruption, force majeure or any other causes which, in their sole opinion, corrupt the administration, security, fairness, integrity, or proper operation of this Sweepstakes and award prizes in a random drawing from all eligible wireless device entries received prior to such cancellation, modification or suspension, and all eligible mailed entries received/postmarked for each day.

8.  Winners: For the names of the winners of this Sweepstakes, which will be available after December 15, 2010, send a self-addressed, stamped envelope with a written request, to: The 2010 Safeway Take Care of Your Home Crew Sweepstakes Winners List, c/o ST Motorsports Marketing, 286 Browns Hill Road, Locust, NC 28097 postmarked by March, 15, 2011.

9. Sweepstakes Entities:  The Sweepstakes Entities for this Sweepstakes are The Clorox Company, 1221 Broadway, Oakland, CA 94612; The Kingsford Company, 1221 Broadway, Oakland, CA 94612;  Glaxo-Smith Kline 1000 GSK Dr., Moon Township, PA. 15108;  Lance Inc., 8600 South Boulevard, Charlotte, NC 28097 ; McKee Foods, Inc., 10260 McKee Rd., Collegedale, TN 37315; Bush Brothers and Company, 1016 E. Weisgarber Rd., Knoxville, TN 37909-2683; Reynolds Consumer Products, 6641 W. Broad ST, Richmond, VA. 23230 and Kimberly-Clark Corporation, 2100 Winchester Road, Neenah, WI 54956.

10.  Sweepstakes Administrator:  The Sweepstakes Administrator for this Sweepstakes is: ST Motorsports, Inc., 286 Browns Hill Road, Locust, NC 28097.

11. Sweepstakes Sponsors:  The Sweepstakes Sponsors for this Sweepstakes are Safeway Inc., 5918 Stoneridge Mall Rd, Pleasanton, CA 94588 and ST Motorsports, Inc., 286 Browns Hill Road, Locust, NC 28097. 

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